The Dutch umbrella employers' organisation -also called APEX organisation- VNO-NCW pushes for achieving an excellent businessclimate. VNO-NCW operates on a national and international level. VNO-NCW represents companies with different sizes and spread over all sectors. From multinationals and quoted companies to small- and medium sized companies, family companies and start-ups. With the aim to create space and opportunities for entrepreneurship. The Netherlands will be recognized as a sustainable an prosperous economy.

Turning The Netherlands into the worlds most prosperous country. That is the mission of Hans de Boer ever since he became chairman of the Board of VNO-NCW in Jul 2014. He is convinced that The Netherlands has the resources, working attitude, ambition, knowledge and the right spirit to cooperate that this is doable. 'All we have to do is stop ein too modest' he claims. 'We will have to demonstrate our potential and achievements worldwide'.